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The web site had the following on the homepage, "Forgot your User ID or Password? Enrollment is free and easy." We noticed that the web page said " Simply register and begin enjoying all of the features available to registered members." It also said " Just shopping for the best price? Tell us where youre going and well get back to you with our rate. Not a frequent traveler? Book your reservations without having to create an account. This is a sample web page created using your control panel for this site. In this section you may customize. We accept all major credit cards!." The header had online limo reservations. as the highest ranking optimized keyword.